Sebastien Buemi, new ambassador of Alpian. The first digital private bank in Switzerland

sponsors | 25.11.2022

As Alpian officially launched its services as Switzerland’s first digital private bank in October 2022, the company today announces the appointment of racing driver champion Sebastien Buemi as new honorary Chief Inspiration Officer. He will be featured among Alpian’s brand ambassadors, alongside tennis champion Belinda Bencic and freestyle snowboarder and base-jumper Géraldine Fasnacht, promoting and actively participating to Alpian’s corporate culture.

In addition to being a brand ambassador, Sebastien Buemi will participate to the bank’s collaborative projects associating the two formerly appointed honorary Chief Inspiration Officers. The Swiss racing driver champion will actively contribute to Alpian’s education platform, made to demystify investing, wealth, and financial wellness, on various topics including risk-taking, career management, entrepreneurship and financial self-determination.

“I am exceptionally honoured to be part of the Alpian family and such an innovative project. Technological progress permeates all areas of our lives - be it racing, the way we pay or our relationship with our trusted banking partner. When Formula E was launched, I was part of it from the beginning, so it makes me even more happy to be yet again part of another ambitious project like Alpian in its early stages, as I am convinced that it responds to a true need.” Sebastien Buemi